Your startup will probably fail. What about building what customers want? Heh, it just aint that simple.

 

Lean Startup Machine is a metrics-driven startup competition where teams learn to identify the key risks in their business model through hands-on mentorship and our framework of tools. Over the course of the weekend you will do the following:

• Ideate a startup or work on the one you have now
• Practice Customer Discovery
• Research your Target Market
• Practice Customer Development
• Test your Assumptions in Iterations
• Understand your Business Model
• Iterate and Pivot (when necessary)
• Build something you can Launch
• Present your Validated Learnings

Mentors and Speakers...

• Jason Zan, Senior Director at Rogers Ventures
• Jennifer Fong-Adwent, Senior Developer at Mozilla
• Elizabeth Caley, VP of Marketing and Product at Firmex Inc.
• Chris Eben, Partner at The Working Group
• Andrew Peek, Entrepreneur in Residence at Jet Cooper
• Satish Kanwar, Co-Founder of Jet Cooper
• Declan Whelan, Independent Agile Coach
• Max Cameron, Co-Founder of BigBang Technologies and LeanCoffeeTO
• Adil Dhalla, Co-Founder of My City Lives
• Andres Quino, Partner at The Working Group
• Mark Reale, Chief Culture Officer at BNOTIONS
• Pete Bastedo, Founder at BatchBank
• Josh Sookman, Co-Founder at Guardly
• Jedidiah Liu, Co-Founder at Focolize
• Jason Cheong-Kee-You, Independent Agile Coach
• Gerry Power, CTO at Zoocasa.com
• Trevor Owens, Founder at Lean Startup Machine

We bring together the TOP startup mentors to help brainstorm your idea, share insights into your market, tweak your messaging, look at your UX, and even your code in just 48 hours. ONE HOUR of consulting with any of these people would be more than the price of admission and you get them for the whole weekend!

Over $500 in Free Materials & Software Included with your ticket...

• The Lean Startup by Eric Ries
• The Entrepreneur's Guide to Customer Development by Brant Cooper & Patrick Vlaskovits
• KISSMetrics
• SnapEngage
• Unbounce
• Launchrock
• UserTesting
• UserVoice
• AskYourTargetMarket
• LinkShiftr
• Balsamiq
• Keynotopia
• Google Adwords
• Bing Adwords
• Amazon Web Services
• Microsoft BizSpark

Thursday you meet other participants, network, and brainstorm ideas. Do your best to get to know everyone and figure out who you want to work with during the weekend. If you are working on an idea that already has traction or a product, we recommend you bring your team (ie. do not recruit someone during the event to work with you) or try a completely new idea from scratch.

 

Friday you show up with the your team and get started. You will form your assumptions, meet mentors, listen to workshops, and complete your Business Model Canvas. We break at 11pm.

Saturday (or ideally before Saturday) your assumptions will be tested with customers, likely most of your assumptions will be WRONG, so you will iterate at a crazy speed creating and validating new assumptions. You will go through several Minimum Viable Products (MVPs), most likely a landing page to test the market and iterate until you will find the right market for your idea.

At last, Sunday afternoon you will present your learnings to the other teams and to a jury, this is not just a learning exercise, you will compete with the other teams to win additional mentorship and support.

6:30 PM - Networking

7:00 PM - Icebreakers

7:30 PM - Workshop

9:00 PM - Venue Closes

FRIDAY, Jan. 27
6:00 PM - Networking & Execution
8:00 PM - Workshops
9:00 PM - BMC Presentations
11:00 PM - Venue Closes

SATURDAY, Jan. 28
9:00 AM - Doors Open
12:00 PM - Lunch Workshops
6:00 PM - BMC Presentations
11:00 PM - Venue Closes

SUNDAY, Jan. 29
9:00 AM - Doors Open
12:00 PM - Lunch Workshops
3:15 PM - Presentation Slides Due
4:00 PM - Judges Take Seats
6:00 PM - Winners Announced

7:00 PM - Wrap-up

 

 

***All tickets sales are final and non-refundable.***

The Lean Startup is a trademark and service mark owned by Eric Ries.